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What does it mean to be a Which Trusted Trader?

Posted by on February 23, 2018 in Blog | Comments Off on What does it mean to be a Which Trusted Trader?

Chances are, you’ve seen the ‘Which?’ logo when searching for services online, when out and about or on television adverts – but what does it actually mean to be a Which Trusted Trader?

Which? is a not-for-profit charitable organisation, with no shareholders, owners or government stakeholders – a completely independent organisation with no hidden agendas. (You won’t even find any advertisements on their websites or in their magazines.) In their own words:

“Which? exists to make individuals as powerful as the organisations they have to deal with in their daily lives.”

It is a consumer body which exists to inform consumers of reputable, trustworthy products and organisations; to raise awareness of safety issues and consumer rights; and to provide impartial advice.

Which? Trusted Traders are traders who have been endorsed by Which? after achieving their (very high) criteria and standards – you can be sure that you’re dealing with a legitimate, professional trader when they have the Which? endorsement. The assessment process includes:

  • Credit Checks, to confirm a business’s financial stability
  • Customer satisfaction checks, with ten customer references chosen at random
  • A thorough examination of administration and business procedures
  • A face to face assessment interview, carried out by a Which? trading standards professional
  • A follow up report, providing feedback to ensure that the high standards they have met are maintained
  • The trader agrees to abide by the terms and conditions & code of conduct, as well as pay membership fees.

At Connells Kitchens, Bathrooms & Bedrooms Ltd we are a Which Trusted Trader.  We have met, and continue to maintain, the very high standards of Which?, so you can be sure that you’re in the best hands when designing and fitting your new kitchen, bathroom or bedroom. For more information, or to get started with design and installation planning, please call us on 01473 715566, email us at, or take a visit to our showroom in Ipswich.